Six week before the launch of the new A-Class, we were asked to come up with a teaser campaign that will give the users a little taste of what’s coming up and ultimately sign up for the Live Launch event.

Once on the page, the user is invited to “touch” the new A-Class. By holding the mouse/touch pressed on the screen, a teaser video plays, revealing some of the features of the new car.

Six weeks: concepting, presenting and production, all done by the creative duo I am part of.

Global release.