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The new CLA. Play by your rules.

Campaign for the CLA Coupé including the first branded Instagram face filter.

As part of the CLA campaign, we invite users to #PlayByYourRules with the first branded Instagram filter by an automotive brand.
The Instagram AR filter is designed for creative, digital natives, who love to play with new technology - the kind of people the new CLA Coupé was made for. The filter applies the moody, neon look used in the overall campaign, and changes colour in response to blinking eyes. Access the custom filter by following this link on your mobile device.

Press:
https://adage.com/creativity/work/mercedes-benz-play-your-rules/2170481
https://lbbonline.com/news/mercedes-benz-wants-you-to-play-by-your-rules-in-cinematic-campaign/

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