Tommy x Gigi - a four phase global campaign introducing the new Tommy Hilfiger collection made in collaboration with Gigi Hadid.
First two phases consisted of a web based chat bot simulator, focused on user engagement.
"Tommy x Gigi was an unexpected collaboration for Tommy Hilfiger: a bold move for a brand set on reaching a new, younger audience."
"Tommy x Gigi established loyalty and meaningful relationships with a new generation of brand-savvy women.
The brand gained 725k new members on social over a two-month period, 90% of whom were in the target audience. High double-digit growth was seen in retail and e-commerce performance versus the same period last year. Tommy Hilfiger, once the official outfitter of 90s hip-hop, is relevant all over again."